CanWest’s Raise-A-Reader Day–Literacy in the Spotlight
The CanWest media company, owners of the former Southam newspaper chain as well as Global TV, has established the Raise-A-Reader campaign a day to raise money for local literacy programmes across Canada. The fundraiser started in Vancouver and first went national in 2002. More than $1 million was raised in 2005’s one day campaign.
“Teaching our children to read will ignite their intellect, imagination, and individuality. Giving back to our communities is an investment in our future. The gift of literacy empowers people and enhances our communities by creating opportunities to achieve success,” Leonard Asper, President and CEO, CanWest Global Communications Corp.
This year, well known Canadians such as Trevor Linden of the Vancouver Canucks and Laureen Harper (the PM’s wife) were among volunteers soliciting donations for Raise-A-Reader on the city streets.
I Publish Press encourages families to promote reading by making it part of their own traditions. Read out loud, entice kids to read rather than watch TV or play video games all the time, and make sure there is lots of interesting reading material around for every family member.
There are a plethora of stats that indicate how important reading and literacy are, and plenty of anecdotal evidence too (take a quick look at Jacques Demers’ interview with Global Television for just one example).
Read on.

